about

The Moment

Most people spend a third of their waking lives at work. Far too few feel genuinely alive while doing it.

For more than a decade, the question behind the Sparketype® framework has stayed the same: what kind of work makes a person come alive? More than one million people have answered it by taking the Sparketype assessment, and the data points to something both simple and profound. When the work we do aligns with how we are wired, we are more energized, more engaged, and more able to do our best work. When it does not, no title or paycheck makes up the difference.

That question matters more now than it ever has. Artificial intelligence is reshaping what work is, which roles exist, and what people are asked to contribute. In a period of this much change, the instinct is to focus on skills and tools. The deeper need is to understand identity: what energizes you, how you create value, and what kind of work lets you do your best. The people and organizations that understand this will navigate the transition with clarity. The ones that do not will navigate it with fear.

That is the work Sparked Group exists to carry forward.

The Sparketypes® can help!

We all have a unique imprint for work that makes you come alive - your Sparketype®.

For individuals - when you discover and tap your Sparketype, you understand yourself, what fills you up and empties you out on an entirely different level. You are better equipped to find jobs, companies, projects, and craft a career that energizes and inspires you. If your current work isn't working for you, you are far more capable of understanding why, then reimagining and redesigning it to give you so much more of what you need.

For organizations - you benefit when your team members, leaders, and colleagues not only become Sparked, but also understand how to leverage the power of the Sparketype Assessment and tools to spur not only personal growth but also more organic, intrinsic motivation, high-performance, and more effective and inspiring leadership.

In fact, in a Phase II Study where we examined correlations, we found the following:

The more your work aligns with your Sparketype® the more likely you are to be:

Energized & Excited

"I feel energized by my work and excited to dive in."

Powered By Purpose

"My life has a clear sense of purpose and direction."

Fueled By Flow

"I become deeply absorbed in my work and lose a sense of time."

Alive With Meaning

"My work feels deeply meaningful, like I'm doing something that matters."

Performing at Your Best

"I feel like I'm performing at or close to my full potential at work."

The Sparketype Assessment®.

Every person’s work with the Sparketypes begins with the Sparketype® Assessment. This is unlike any personality test you’ve ever taken.

Completed by more than 500,000 individuals and organizations, generating more than 25-million data points and a wealth of groundbreaking insights, this assessment is not just a tool for personal and professional discovery, it’s also one of the largest studies on meaning, purpose, flow, and engagement in the workplace.

Unlike other broad-based personality tests, the Sparketype Assessment focuses on identifying your unique, source code for work that makes you come alive, whether that gets deployed in your job or career, in your personal life, or on-the-side.

Even more unusual, the Sparketype Assessment is one of the few high-level personality tests that is free for anyone to complete online. Why? Because we want to make the core insights and awakenings accessible to everyone.

Of course, this level of insight and access has made the Sparketypes a global phenomenon, and people and leaders starting asking for more...

A New Chapter

In April 2026, the Sparketype® framework entered a new chapter. Sparked Group a company built to enable identity-first reinvention for the AI age acquired the Sparketype® portfolio from Jonathan Fields's Spark Endeavors. The assessment, the Certified Sparketype Advisor program, the SPARKED book, the podcast, and the broader community all continue, with fresh investment and new leadership behind them.

Jonathan continues as Founding Advisor. The work he began more than a decade ago carries on with the same intent: helping individuals and organizations understand what kind of work makes a person come alive. What changes now is the ambition behind it a commitment to deepen the tools, widen the community, and build what comes next

Our New Leadership

Mark Truelson - Co-Founder & Chief Evangelist, Advisor I Warrior

Mark Truelson is one of the longest-standing voices in the Sparketype community and among its most committed advocates. A Certified Sparketype Advisor and active member of the CSA community for years, he has built a fifteen-year consulting practice helping individuals, teams, and organizations find work that brings them to life. Prior to his extensive consulting career, Mark thrived in the corporate arena with many notable achievements including launching Australia’s third biggest beer in 76 days, while complementing this with a global marketing capability program called FAME (Fosters Achieving Marketing Excellence) which is still held up as a benchmark to this day.This puts Mark in a unique position to ascertain how progressive corporate can make work come alive for their employees. Based in Australia and the U.S., he works with leaders worldwide as a keynote speaker and advisor on engagement, purpose,and the future of work. As Co-Founder and Chief Evangelist of Sparked Group, Mark carries the methodology to the people, teams and communities who rely on it.

Paul Williamson - Co-Founder & Managing Director, Warrior I Advocate

Paul Williamson is a global business leader with three decades of experience in media, marketing, and advisory work. He has held senior roles at Ebiquity, Publicis, Dentsu and Dow Jones, leading growth, transformation, client service, M&A strategy, and teams across North Americaand Globally. Most recently Paul has advised founders, boards, and private equity firms through periods of high-stakes changein media, ad-tech and energy markets. What has energized him most throughouthis career is peopleand power of teams: coaching individuals and teams to perform at their best, helping them unlock potential and findingnew paths to profitable, scalable, and sustainable growth. As a leader, he sets teams up to succeed by pairing strategic clarity with operational rigor, enabling the conditions for people to do the best work of their lives. As Co-Founder and Managing Director of Sparked Group, Paul brings the experience this next chapter calls for, along with the convictionthat reinvention should be rooted in identity and meaning.

Our Founding Advisor

Jonathan Fields - Founding Advisor, Maker I Scientist

Jonathan Fields created the Sparketype® framework and is the author of SPARKED, published by HarperCollins Leadership. An award-winning author, executive producer, and host of the top-ranked Good Life Project® podcast, he built the Sparketypes® into a body of work used by more than one million individuals and organizations to identify and cultivate work that makes people come alive. His work has been featured in The New York Times, The Wall Street Journal, Fast Company, Forbes, and Oprah Magazine, among others.

Jonathan remains part of the Sparketype movement as Founding Advisor to Mark, Paul, and Sparked Group, where he continues to help guide the work he began more than a decade ago.